RF - gear by Nike

Nike got the best launch platform for their RF range of gear thanks to Roger Federer's relentless serve and volley success story at the wimbledon mens final beating Andy Roddick.

Federer’s gear includes a jacket, sweater, warm-up trouser, and a luxury leather tennis bag.

RF is a nice piece of graphic design, second only perhaps to the "great white" - Greg Norman' golf accessory line logo. which incidentally is one of my favourite sport brand logos.